A client asked me a great question tonight and I thought I’d take a minute to answer it here on the site.
The question was:
“For doing blogs i.e. staff members â€“ should we have a separate site, on facebook or on the website?”
I would suggest you add a blog system to your existing website (or add a blog to each of your websites) and then share the posts on your facebook fan pages.
In this way you create content on facebook that can be useful to people (and be found in searches, and be shared) and you create content on the web which means people who visit your site can benefit.
Creating blog posts on the web also means that you will be adding content to your website which may help your SEO (search engine optimization) and your ability to generate traffic through the search engines.
So add a blog to your main website, have staff write regular posts for the blog, then share this content on facebook and you’re set!