From the monthly archives:

February 2010

An Email Call to Action That Worked…this morning!

by Adam Killam on February 26, 2010

One prospect actually “lol’d” in his response!

I had some fun and generated some results this morning from an email blast I sent out and thought I’d share it here.

Getting right to the point, I wrote an email to clarify a rate increase for an email marketing system 30+ clients are using. I then used that clarification email as a marketing piece to get other potential clients interested in using the system by sending the email to everyone on this particular email list.

The call to action was this:

If you’ve read this email from start to finish and are not yet using the system*, call me right now because you’re missing out and obviously interested!!!

*”the system” referred to the email system I was promoting.

The email was about 400-500 words long, used bullets and numbered lists to break up the text and had bolded headings. It was also one in a series of emails, part of a larger campaign.

The results, from a very small list of just over a hundred people, was 2 leads, one hot, one warm within 5 minutes of sending it and I’m confident I’ll have more inquiries in my inbox come Monday morning.

What I learned:

It’s ok to add personality into your emails
It can work to use a bit of humor in your calls to action
Getting into a more aggressive mindset when writing can help stimulate some great ideas that will generate results and resonate with your readers. Don’t opt for corporate speak- use real language that people will respond to and ASK THEM TO RESPOND!

Do you have some results to share?

Post them to the comments section below!

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Bing Takes Gold, Google Silver, at Olympics

by Adam Killam on February 12, 2010

It’s been confirmed. Bing outdid Google today by updating it’s background to a shot of Science World in Vancouver and outplayed Google in the race to have the coolest Olympics Logo…..or so the chatter on Twitter suggested this morning.

What’s your pick?

Also: if you need a laugh, check out Arnold carrying the Olympic torch today in Stanley Park.

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Video: Arnold Carries the Olympic Torch in Vancouver

by Adam Killam on February 12, 2010

I just couldn’t resist this one…

Follow this link for the real story of Arnold carrying the torch.

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Google Adwords Pay-Per-Click Management: Free Courses

by Adam Killam on February 9, 2010

Managing Pay-Per-Click campaigns is one of the services I provide to my clients. However, I also work with self employed professionals from time to time and internal staff who either want to manage their own PPC campaigns or just want a better understanding of how the process works.

For those of you who want to get your feet wet with PPC, specifically Google Adwords, then check out these new, free courses from Google:

Understanding Quality Score on February 17th at 11am PST

Quality Score affects the position of your ad and your cost-per-click (CPC). We explain some of the factors that are used to calculate your Quality Score, debunk common Quality Score misconceptions, and show you how to improve your Quality Score through optimization. Sign up!

Is your baby ugly? Live landing page advice on March 9th at 11am PST

You have 2-3 seconds to create the right first impression with your website. What decides whether a user stays or not? Recognized author and landing page optimization expert Tim Ash will conduct mini-critiques of participants’ landing pages. For a chance to have your website evaluated during the presentation, submit it when you sign-up! Sign up!

Focus on Results: Basics of Tracking Your AdWords Return on Investment on March 24th at 11am PST

Are your clicks turning into customers? Learn how AdWords Conversion Tracking and Google Analytics can help you increase your online profits by tracking and understanding your results. We will show you how to get started, make informed bid decisions, learn where visitors to your website come from and identify areas for improvement. Sign up!

If on the other hand you want an outside specialist to do the heavy lifting for you, get in touch!

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Presenting at the F5 Expo

by Adam Killam on February 8, 2010

I’ve just landed a spot as a presenter at the upcoming F5 Expo that will feature best selling author and renowned speaker Malcom Gladwell (The Tipping Point, Blink, The Outliers).

F5 is a conference that is focused on teaching businesses about the latest web based marketing techniques, tactics and best practices that they need to adopt in order to remain relevant, competitive and profitable in an increasingly online world.

F5 is being run by Lindsay Smith (@techlinz) of Massive Technology Show fame and is backed by a board of well known Vancouver technology entrepreneurs. The event will likely be one of the hottest marketing conferences to hit the city in 2010.

If you haven’t done so already, head over to the F5 site now and pick up your pass while supplies last!

I almost forgot! I’ll be speaking throughout the day on the topics of Search Engine Optimization, Pay-Per-Click marketing and Local Marketing. If you’re interested in receiving and introduction to these marketing tactics, grab a pass and then shoot me an email or Tweet and I’ll make sure you know when and where I’ll be speaking.

See you there!

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