Techcrunch recently interviewed Facebook founder Mark Zuckerberg about the company’s plans to enter the mobile space. An interesting point came up in the conversation about how companies think about social. (Quick aside: we used to call it social networking, then social media, now it’s just social )
Here’s a quote from Zuckerberg:
One thing that I think is really important — that I think is context for this, is that I generally think that most other companies now are undervaluing how important social integration is. Right, so even the companies that are starting to come around to thinking, ‘oh maybe we should do some social stuff’, I still think a lot of them are only thinking about it on a surface layer, where it’s like “OK, I have my product, maybe I’ll add two or three social features and we’ll check that box”. That’s not what social is. Social is. You have to design it in from the ground up. These experiences like what Zynga is doing or what a company like Quora is doing, I think that they have just a really good social integration. They’ve designed their whole product around the idea that your friends will be here with you. Everyone has a real identity for themselves. And those are fundamental building blocks. Now, I don’t know how long it’s going to take to get the mobile environments that you see today to a state where you can build really robust social applications on top of it. So that’s the biggest driving force for us — to try to work with these folks and see how deep we can get on our own to make sure that we can build that plumbing. Our goal is to make it exist.
The key take (away in case you missed my obvious bold of the lines above ) is that if you’re building something today, whether it be a new website, consumer driven software, or heck – even thinking about building a company in 2010, you need to be thinking about building it from the ground up as a social site/piece of software/product/service/enterprise.
It’s not good enough anymore to strap a social layer on to what you’re already doing. Building social in is as important as having a name, number, and a website address. It’s got to be baked right in.
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I will be speaking tomorrow at Internet Marketing Conference Vancouver (Sept 21-23). There was a scheduling glitch which meant I was unsure about my topic and the timing of my talk until this afternoon. I’ll be working today to prep something great with less than 24 hours to go!
IMC 2010 will feature Guy Kawasaki and more than 70 other global leaders in online marketing. If you haven’t signed up yet, I hope you will, it’s in its fourth year in Vancouver and has been a phenomenal experience for all colleagues and customers who have attended in the past. The conference is taking place at the Four Seasons downtown and I will be giving a training session on Pay-Per-Click marketing.
Tomorrow at 1:00 PM I’ll be focusing on Google Adwords and Facebook PPC if time allows and will be covering topics ranging from beginner level to intermediate. The training will focus on getting the audience to do some hands on work on their campaigns including keyword research tricks, account settings and structure ideas and ad testing concepts and ideas.
I have been issued a discount code for $250 off the full 3 day conference and 20% off other ticket types. I have a maximum of 6, so please let me know if you’re going to use it (first come, first serve).
Instructions:
1. Register or learn more here: IMC Vancouver 2010
2. Enter your Internet Marketing Conference Vancouver coupon code when prompted as: ” IMC201015 “
3. Proceed with registration and use the “Partner Association” options to get preferred rates
Hope to see you there!
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If you’ve been trying to make sense of how to market your products and services on the web over the past year, you’ve likely been inundated with information about Twitter and Facebook among other social tools.
But there is a bigger shift going on.
Yes, online Video is huge but it’s not that…
Yes, mobile has something to do with it but I’m not talking about the mobile web specifically…
Hint: it’s not social media…and it has nothing to do with the world wide web.
In the following article from Wired Magazine, New York Times best selling author Chris Brogan discusses the next evolution of the Internet.
This is an important read for just about anyone who has anything to do with making money, whether your business is online or off.
There was a buzz of information flying around this morning with the announcement of Google Instant. Instant refers to the new way Google will display search results and is an attempt to cut down the time it takes to find what you’re searching for.
However, the service is not yet available in Canada as far as I can tell, at least not as of today. In the mean time, you can.. Update: As Oana pointed out in the comment below, you need to be using Google.com NOT Google.ca in order to use Google Instant.
Check out Google’s promo video on Youtube which gives you an overview of the new interface:
Personally what I will be interested to see is how Instant affects Google Adwords impressions and results.
Will there be a huge increase in impressions as pages and pages of ads get shown rapidly to users as they flip through search results? When I have some answers to these and other questions, I’ll be sure to post them here.
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I am an internet marketing and social media marketing specialist. I help companies get more traffic, more leads, & more sales! Call me today to learn more: 778.899.5423
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