Comments on: 3 Web Marketing Principles You Can Count On http://www.adamkillam.com/3-web-marketing-principles-you-can-count-on/ Helping companies generate MORE TRAFFIC, MORE LEADS, & MORE SALES! Thu, 24 Nov 2011 17:24:50 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Adam Killam http://www.adamkillam.com/3-web-marketing-principles-you-can-count-on/comment-page-1/#comment-233 Adam Killam Tue, 26 May 2009 21:18:57 +0000 http://www.adamkillam.com/?p=275#comment-233 Hi Forest, Thank you for the input. Liked your article on testing as well - the charts are very helpful. Best, Adam Hi Forest,

Thank you for the input. Liked your article on testing as well – the charts are very helpful.

Best,

Adam

]]> By: Forest Bronzan - Email Aptitude http://www.adamkillam.com/3-web-marketing-principles-you-can-count-on/comment-page-1/#comment-232 Forest Bronzan - Email Aptitude Tue, 26 May 2009 19:52:46 +0000 http://www.adamkillam.com/?p=275#comment-232 Great breakdown of paid vs. natural traffic. Your comment that natural traffic also is not free is key. Of course your eliminating a per-click fee, but as you mentioned, time, energy, and financial resources are needed to get there. I agree on the importance of testing. At the end of the day, if you're not testing you are not fully leveraging the online space. I had a post a while back on the benefit of A/B subject line testing with email marketing: http://email-marketing-strategies.com/2009/03/13/ab-subject-line-testing/ Cheers, Forest Great breakdown of paid vs. natural traffic. Your comment that natural traffic also is not free is key. Of course your eliminating a per-click fee, but as you mentioned, time, energy, and financial resources are needed to get there.

I agree on the importance of testing. At the end of the day, if you’re not testing you are not fully leveraging the online space. I had a post a while back on the benefit of A/B subject line testing with email marketing: http://email-marketing-strategies.com/2009/03/13/ab-subject-line-testing/

Cheers,
Forest

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