An Email Call to Action That Worked…this morning!

One prospect actually “lol’d” in his response!

I had some fun and generated some results this morning from an email blast I sent out and thought I’d share it here.

Getting right to the point, I wrote an email to clarify a rate increase for an email marketing system 30+ clients are using. I then used that clarification email as a marketing piece to get other potential clients interested in using the system by sending the email to everyone on this particular email list.

The call to action was this:

If you’ve read this email from start to finish and are not yet using the system*, call me right now because you’re missing out and obviously interested!!!

*”the system” referred to the email system I was promoting.

The email was about 400-500 words long, used bullets and numbered lists to break up the text and had bolded headings. It was also one in a series of emails, part of a larger campaign.

The results, from a very small list of just over a hundred people, was 2 leads, one hot, one warm within 5 minutes of sending it and I’m confident I’ll have more inquiries in my inbox come Monday morning.

What I learned:

• It’s ok to add personality into your emails
• It can work to use a bit of humor in your calls to action
• Getting into a more aggressive mindset when writing can help stimulate some great ideas that will generate results and resonate with your readers. Don’t opt for corporate speak- use real language that people will respond to and ASK THEM TO RESPOND!

Do you have some results to share?

Post them to the comments section below!

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