I have to admit something.
I have been holed up now, working away in my office, for years. Since 2009 really.
This January I crept out of the shadows and into the sun again to travel to San Diego for Traffic and Conversion Summit hosted by Ryan Diess, Perry Belcher and the team at Digital Marketer. The last big marketing event I went to as an attendee was the second last System Seminar hosted by Ken McCarthy.
For the most part I have been working away, taking online courses and honing my marketing chops with a variety of client projects. I’ve also been studying direct marketing by reading books that go back as far as the late 1800’s. I’ve been delving deep into the knowledge the marketing legends of old left behind (David Ogilvy and Claude Hopkins for example) and thinking about how their ideas and insights now apply online.
I have two things to report, after neglecting this blog for some time now and neglecting to travel to real world events: 1) Delving into the history of direct marketing and pulling from it lessons that apply today has been one of the best exercises I have ever done. I now have a far deeper and meaningful understanding of how to get results for my clients and how to use a variety of media, online and offline, to achieve any marketing and sales goal I could set or a client could set for themselves. 2) Traffic and Conversion Summit was fantastic. Absolutely excellent. Top notch, applicable and practical strategies for business growth abounded at this event. The speakers were top tier, the networking was fantastic – I could go on.
The effect it had on me was to multiply my energy and focus – the energy and focus I had already conjured up in December 2013 as I prepared to face the new year. Attending the event took my mindset to an entirely new level. What kick ass way to hit the ground running in 2014!
If you market or sell anything, which we all do in some way, shape or form, get to T and C in 2015. I will be there. It will blow your mind, guaranteed.
Ok, with that said, I’m happy to announce I’m back from the dead. The aim this year is to get out into the light again. I’ll be writing, I may do some speaking, and I will continue to grow my business by helping my clients achieve new levels of success this year.
Time to kick ass and take names!