Helping companies generate MORE TRAFFIC, MORE LEADS, & MORE SALES!

For the longest time I thought sales were the most important thing in a business. This may be due to the fact that I worked in direct sales for years before I began focusing on online advertising and direct marketing.

The more I studied direct marketing, the more it began to sink in that a sale’s sole purpose is to create a customer for your business. (Thanks to Dan Kennedy and Ken McCarthy for drilling that one home.)

Sales are the lifeblood of every business. Sales, transactions, trades, orders – money needs to trade hands on an ongoing basis in order for a business to run. But the focus of your business, the purpose of any sale you make should be to create a customer.

Customers are where sales originate from. New customers and doing more business with existing customers is what helps a business grow. Customers are people who buy from you on an ongoing basis. Hopefully repeatedly.

One of the services I have long provided is Google Adwords account management. By its very nature this service creates an ongoing relationship between the client and I. By its very nature this service is not a one time sale, instead the first “sale” if you can call it that, is the start of a relationship that often lasts for years and years.

If you typically sell things to clients once and then move on to the next sale, you can make leaps and bounds in your growth and profitability if you can simply find or create additional products and services to sell your existing customer base and then put new offers in front of them on a regular basis. If ongoing transactions aren’t built into what you’re selling now, find ways to sell more and more often to the people you’ve already done business with.

Remember that these people have trusted you in the past to satisfy their needs, wants and desires through the products and services you offer. Finding new things to sell to them is really about finding more ways you can continue to satisfy those needs, wants, and desires.

They’ll be happy, and so will you. Now get on it.

- Adam

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The following business building idea comes from one of the highest paid copywriters and direct marketers in North America.

The idea is simple enough that every one of us can adhere to it and profit from it each and every day. The idea is so simple it’s also a very easy thing to skip.

You’re busy, I’m busy and we’re all bombarded with emails, meetings, and phone calls on a minute to minute basis. But if all you did was follow this tip day in and day out, you’re almost guaranteed to grow your business as a result.

Does that sound like a lot of hype?

Decide after you read this business building tip from Dan Kennedy in his book the No B.S Guide to Wealth Attraction in the New Economy:

Finally, let me reveal one of my own, personal “secrets of success.” It is a daily discipline I have adhered to for more than 30 years. Every day no matter what else I am doing or must do that day..I still do one thing-if only one thing-intended to “prime my pump,” to create future business for myself or my companies. It may be a small thing; tearing out a magazine article that should interest one of my clients, scrawling a note on it, and mailing it. It may be answering one item of correspondence. Getting one fax sent….But no day passes without at least one such thing.

Dan also goes on to say:

Most professionals stop selling while they’re delivering, so they have dry spells, roller coaster ups and downs. I have had more demand than supply of me, and waiting lists of clients for many years because of my daily discipline of doing at least one proactive thing to attract business every day.

My question today is: what one thing will you do today to grow your business?

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After sorting out an issue with my web host and upgrading to the latest version of WordPress, I realized it had been quite a while since my last post.

As it’s been a while, I thought rather than jumping into talking about online advertising, Google Adwords, and lead generation, instead I would add a short personal update.

The first part of 2012 was challenging health wise: several minor injuries, food poisoning, and two run ins with the flu put me behind pretty much from the get go starting in January. After an amazing year in 2011 both personally and in regards to my consulting business, 2012 hit me like a ton of bricks.

Saving graces: 1) Trip to Scottsdale in March to soak up the sun, shoot guns, drive dirt bikes, swim, hike, and enjoy the good nature of the locals. I realized I love the desert and that baking in the sun is good for what ails you. 2) I am on a men’s team which meets weekly. My team helped me keep going and keep things in perspective when times got tough. 3) My wife: she’s great and never stops believing in me! It’s a good thing for a man to be with a woman who believes in him.

It’s the end of August and I can now say I have prevailed. I’m healthy, I’m in shape, and I am back in the work groove.

A big win came at the end of July when closed on our first investment property. Business is picking up now that I am back in good shape health wise.

And despite yet another drastically short summer here in Vancouver, opportunity abounds and lots of good stuff is in the works for fall 2012!

Now back to marketing!

- AK

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The written word is the strongest source of power in the entire universe. – Gary Halbert

For those of you who have never heard of Gary Halbert he was perhaps one of the top copywriters of all time. He passed away in 2007 long before his time but during his time, he was able to teach himself copywriting, how to sell via the written word, and grew to become a legend in marketing circles world wide.

Here is a great video of Gary speaking at The System Seminar, run by web marketing legend Ken McCarthy. It’s pretty funny and worth 4 minutes of your time.

If you’d like to sample some of his writing, check out what remains of the Gary Halbert letter, at one time the most popular marketing newsletters of the day.

Hope you enjoyed the quote and the video!

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