A 100 Year old Marketing Principle Most People Have Never Learned

Or what I learned about Internet marketing from a 120 year old book… Claude C. Hopkins was one of the greatest advertising men of his day (1866-1932).  After an extremely successful career, one that earned him a fortune in his day, he set out to record the principles that he uncovered and to write out…

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3 Web Marketing Principles You Can Count On

There Are Two Kinds of Web Traffic The first thing everyone should understand is that there are only two fundamental types of traffic: paid and unpaid. Paid traffic includes: online advertising such as pay-per-click marketing, and banner advertising. Unpaid traffic or natural traffic is traffic that your site receives without you having to directly invest in…

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Seven Quick Steps to Measuring Your Results on Twitter

Interested in tracking your results on Twitter? Want a quick and easy way to test headlines, copy and determine what your followers are most interested in? Here are 7 easy steps: Create a free account at www.budurl.com Find a newsworthy story/blog post and shrink the story’s URL using Budurl Paste the shortened link into Twitter and…

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Frugal is the new Cool

I was speaking with a PR firm client last week who mentioned “Frugal is the new cool” and decided it was time to tone down the look of the site. I keep an eye out for trends (as one must do in social media and web marketing) and given the current state of the economy…

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Ideas on Tap

Last night I attended Ideas on Tap at the Yaletown Brewpub. “Ideas on Tap is a light business networking event for hi-tech professionals in Vancouver plus internet advertisers, social media marketers, bloggers, video game developers and other fans of the tech community.” The turnout was great (I’d say about 200+ easy) and people were friendly…

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