When was the last time you updated your content or added a new page to your site? Why would you want to?
I’m working to build out the content of the site and added a page today on Search Engine Optimization (SEO).
The idea is to provide a more in-depth explanation of each one of the services I offer and also provide more content for the search engines to index. By adding new content to the site and additional static pages regularly, the idea is to make the site more valuable for visitors and in turn provide additional pages to be indexed (listed) in Google, Yahoo and other search engines and thereby create more ways for people to find the site.
Explained a little differently, each page you add to your website can be listed on its own in Google. This means that if you add 1 page a week to your site then at the end of the year you will have 52 new potential entry points for people to find your website in the next 12 months.Â Each page represents a doorway for people to find and access your information.
Ideally, each page will also contain valuable, relevant content for your visitors and also persuade them to purchase your products and services.
In the case of the posts I list here, each one is building my credibility in your eyes (hopefully!) and offers you valuable information that you can use to improve your business. The idea is that the more I give away here the more will return in terms of new business and relationships with happy clients. An additional benefit is that I enjoy writing and doing so helps to clarify my ideas.
Closing thought: get into the habit of adding new content to your site regularly. If you’d like a pain free way of doing so, setup a blog using WordPress.org and start publishing a new piece of content each week. You don’t have to write much, just write something useful for your current and potential clients. It’s worth it and over time your posts will add up to new traffic and sales for a little bit of effort each week.