Recently, while giving a presentation on social media marketing to a local Vancouver company the question was asked about big brands using social media marketing and what results they have been seeing. This was a smack my forhead with my palm type moment where I was thinking “Of course a case study would have been a good idea to bring.
In response to that moment I did a quick search on Google and came up with a few case studies that will help those of you interested in learning about what the big boys are doing in regards to Twitter, Facebook and social media in general.
I particularly like Dell’s story because they got off to a rocky start with their foray into blogging and were able to recover and then create some big wins with their Idea Storm site (run on the Salesforce.com Ideas platform which I recommend checking out). If you’ve read “What Would Google Do?” then you know what I’m talking about.
Here are the Case Studies:
- Dell and Social Media by Brand Autopsy
- Coke Gets in Sync with Social Media &Â What Coke knows about Social Media That You Don’t
- Why Ford is Winning on the Social Web
Comments welcome as always and don’t forget to Tweet This!
UPDATE: I posted presentation on July 17th from Blog World that covers three more social media marketing case studies. Enjoy!