3 Big Brand Social Media Case Studies

Recently, while giving a presentation on social media marketing to a local Vancouver company the question was asked about big brands using social media marketing and what results they have been seeing. This was a smack my forhead with my palm type moment where I was thinking “Of course a case study would have been…

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Social Media Marketing Explained by Perry Belcher

I’ve been working on a social media tutorial and a separate multipart Twitter tutorial for my clients and newsletter subscribers for a few weeks now. As part of my research into what others are talking about in the social media space, I came across this great video by Perry Belcher.  Some key takeaways from the…

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Ashton Kutcher + Mass Marketing + Twitter = 1 Million Followers

That’s right folks. You too can have 1 Million followers if you are: A T.V / Movie star Have an in with a traditional mass media company with great distribution And have a Twitter account of course! The story I am referencing above is in regards to Ashton Kutcher’s (@aplusk on Twitter) recent publicity stunt…

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Vancouver Twestival FREE TICKET!

The 1st Vancouver Twestival is taking place tomorrow (Feb 12th) at 6:00 PM. I was one of the lucky fast movers who got a ticket and NOW I CAN’T GO! Seems a course I booked myself in for a couple of months back decided to start this week on the 12th and attending the first…

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Seven Quick Steps to Measuring Your Results on Twitter

Interested in tracking your results on Twitter? Want a quick and easy way to test headlines, copy and determine what your followers are most interested in? Here are 7 easy steps: Create a free account at www.budurl.com Find a newsworthy story/blog post and shrink the story’s URL using Budurl Paste the shortened link into Twitter and…

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