Thoughts:

1. When something works in advertising and marketing, repeat it.

I’ve seen this kind of video before where someone compiles a bunch of stats and figures about the crazy growth of the web and presents them in an interesting way with catchy music. It’s a content model that has worked to generate videos and other types of content that have gone viral in the past.

The take away here is that you could  create something similar for your industry with a little research and some elbow grease. (A Realtor for example could produce a video on the latest round of MLS statistics or perhaps do a video that covers the goings on of their local industry year by year for the past several years.)

If you see someone else doing something that works, copy it or re-purpose what they’ve done for your industry. If you see a general concept like this executed well, find out if you could create something similar for the niche you work in.

(Note the link overlaid on top of the video by JESS3. A great way to bring visitors back to your site and the real reason why the video was created in the first place!)

2. Video has arrived

It’s interesting that on a lot of the main stream web marketing sites that I frequent I still do not see much being said about video. I have to admit that even though I have a Flip HD I too have been lax in putting it to use. But assuming the stats are true: video could be a huge opportunity for you to reach new customers. Youtube is serving up over a billion videos per day. The average North American is watching 168 videos per month (and likely growing). Think about it.

3. Email is still huge, and of course Social Media is here to stay.

I’ve run out of steam here so I’m not going to elaborate on the last point. It’s just interesting to note that email is still huge (and in some ways not a surprise.).

So, did watching it spur any ideas for you?

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The reason we met was to discuss BBN3’s  latest offering: professional video production services for businesses.

The idea is to give companies the ability to have video professionally produced at accessible rates. Basically they are aiming to make high quality, professional video production available to businesses at a fraction of the traditional cost by tapping into their nation wide network of video journalists and producers.

Monica had this to say about BBN3’s production capabilities:

“Our production team are experts, having produced 3 television series nationally syndicated in the US in 77% of households, sourcing Video Journalists for our city-by-city news network, BBN3, and having produced corporate video for clients, like Electronic Arts.”

The following is a quick clip from our meeting:

The service sounds pretty cool and I can see it being very useful for companies who are looking to be found by potential customers via services like Youtube.  I especially like the fact that they have a ton of production experience and the ability to tap into a network of experienced producers and video journalists to create and produce high quality video at a reasonable cost.

One of the things we talked about was that video, despite it’s huge uptake in recent years, still remains inaccessible to the majority of businesses. BBN3 is aiming to address this need.

As more and more people consume content via video, whether on the web or via mobile devices, it is becoming more and more important for businesses to use video as a marketing medium. I think the creation of a service like this will help bridge the gap between the apparent need and lack of ability in the marketplace.

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Take a look at my first video here, and stay tuned for more video marketing and video related clips!

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This makes a lot of sense as Google recently stated at a conference that YouTube is now the second largest search engine next to Google.

It was only three years ago that Google bought YouTube for 1.65 Billion. In that time they’ve figured out how to monetize the video giant and have added multiple features to make content promotion and marketing easier for small and large brands a like.

If you’re still thinking about adding video to your marketing mix, now’s the time!

(Note to self…stop thinking about it and do it!)

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