First off, by killer content I mean content that will help your site attract more traffic, more leads, and more sales.
Every piece of content you add to your site should in some way achieve one of those results. Otherwise, what’s the point? (Simply being creative is great but save it for your personal blogger account we’re here to get results aren’t we?)
So here are my tips on content, in no particular order:
1. Turn every experience into an article, video, or presentation.
Ask this question after any event you participate in: How can I relate this to something my clients need to learn, want to know, or would find valuable, entertaining or interesting? The day to day happenings of your life can often be converted into great, original and powerful content with a little creativity.
This is a tactic many of the best bloggers use: they create analogies and stories from every day things we can all relate to and understand to explain technical or complex ideas. People like to read and listen to stories so give them something to chew on mentally that will convey valuable ideas while keeping them interested, entertained and informed.
2. Pay attention to what’s going on in your industry and more importantly your customer’s industries.
Become an expert in your customer’s industries. Even if you can’t become a true expert, find out what sources they pay attention to in order to stay up to date on the goings on in their industries and then start to pay attention. Once you have a feel for the pulse of an industry, all sorts of content ideas, new product and service ideas and more will come to you as a result. You may even find some great places to promote your business that will put you smack dab in front of your target market i.e people just like your current clients who you could be doing business with.
3. Read often, from a variety of sources.
Just make sure they’re good sources. Just as what we put into our minds on a daily basis (the articles we read, the people we listen to etc) affects our moods and general level of energy and well being, so too, does what you pay attention to daily have an affect on your writing. If you follow crappy writers, you’ll end up being a crappy writer.
Make a list of the top blogs in your industry and follow them. Find well written, thoughtful bloggers and news sources to follow in any and every area that interests you. Take a look at best sellers on Amazon.com from time to time and read the 1st chapter so you get a feel for how the best of the best put ideas down on paper (or bytes..). Doing so will help your own writing.
4. Get into your customers and prospects heads (think like they do!)
This tip is a must not only for writing but for business and Internet marketing in general: you need to understand your prospective clients and current customers intimately. Their questions, their fears, their thinking processes, what they value, what turns them on or off – the list goes on but the idea is clear: know your customers and write with them in mind first and foremost and let this knowledge influence everything you do.
Tip: every question you get via email is a potential content piece waiting to happen. You’re already going to spend the time answering the email so why not copy the question and your answer and post it up on your blog? Then you can just send the link out next time you get a similar question. The added bonus here is that someone just might type that question into Google and find you as a result. Talk about 2 birds with one stone!
5. Read about Writing
Kind of ironic to include this as a tip as right now you’re doing exactly that: reading about becoming a better writer. I blog I follow that has great tips on how to create killer content is CopyBlogger. Brian Clark does a great job of teaching people how to write successful blog posts. He should know, in just over 2 years he’s built one of the most successful and well read blogs on the planet.
Bonus Tip: make your content interactive is possible and post it in a variety of formats. Videos, embeddable slideshare.com presentations or posting your content on Scribd.com are all good ways of spreading your content and making it more engaging to potential readers.
Bonus Bonus Tip: email your article out in the form of a newsletter to your list – use your content in as many ways as possible!