Free Conversion Rate Optimization Tool

The always excellent team over at Conversion Rate Experts (brilliant name) has done it again and brought a great (and free) conversion optimization tool to my attention.

The tool is called KISSInsights and what it does is enable you to post a small unobtrusive pop up survey to your home page or all of the pages on your site if you choose.

The idea is to engage with and request feedback from your website visitors. By serving a quick mini survey you can find out what people think about your site, what they are there to do, and more. Really you’re only limited by your imagination as far as what you can ask or the knowledge you can gain from your visitors.

KISSInsights keeps it simple and when you sign up, they ask you a few questions that will help you quickly customize and setup your first survey. One of the things I really enjoyed about their site and the sign up process is that they make it easy and obvious what your next step should be at each stage. I learned a thing or two about conversion just by going through the process (great work guys!)

I going to recommend you test adding the feedback survey to your site for 3-4 weeks and then gauge your response. It’s always a great idea to collect visitor feedback and this is a simple and elegant way to do so. Just make sure you take action on what your visitors are telling you!

To get started, visit KISSInsights. It will be obvious what to do from there!

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