I was speaking with a PR firm client last week who mentioned “Frugal is the new cool” and decided it was time to tone down the look of the site. I keep an eye out for trends (as one must do in social media and web marketing) and given the current state of the economy I’m taking his message to heart.Â
I wore a less flashy watch to a meeting today and will be tweaking the site in the coming week or so to see if I can simplify it a bit (yes, it’s already quite simple and I can do better!).
With all the talk lately of recession, marketing in tough economic times etc etc, it makes sense for marketers to be a little less flashy and focus their messages more on the bottom line and how they can make and save their clients money.
For me, that means the site needs to be less about adding widgets and more about focusing on good, solid, valuable content that my clients will find applicable to their businesses.
On that note today’s tip is: Â go back to basics.
- Update and simplify your web site’s theme / designÂ
- Don’t be afraid to use or go back to plain text emails or simplified HTML
- If blogging or using Twitter, focus on practical tips and less theory (marketers are the most guilty of breaking this one)
I think going frugal is a trend we’re going to see catch on and stick for the next couple of years. As more ideas on this topic come to mind, I’ll post them here.
What steps are you taking to “go frugal” Â in 2009″Â
Post thoughts to comments.
Update: Read about the New Frugal Google