I came across the video below and a couple of thoughts jumped out at me. Take a look and see if you agree with the conclusions I drew from it.
1. When something works in advertising and marketing, repeat it.
I’ve seen this kind of video before where someone compiles a bunch of stats and figures about the crazy growth of the web and presents them in an interesting way with catchy music. It’s a content model that has worked to generate videos and other types of content that have gone viral in the past.
The take away here is that you could Â create something similar for your industry with a little research and some elbow grease. (A Realtor for example could produce a video on the latest round of MLS statistics or perhaps do a video that covers the goings on of their local industry year by year for the past several years.)
If you see someone else doing something that works, copy it or re-purpose what they’ve done for your industry. If you see a general concept like this executed well, find out if you could create something similar for the niche you work in.
(Note the link overlaid on top of the video by JESS3. A great way to bring visitors back to your site and the real reason why the video was created in the first place!)
2. Video has arrived
It’s interesting that on a lot of the main stream web marketing sites that I frequent I still do not see much being said about video. I have to admit that even though I have a Flip HD I too have been lax in putting it to use. But assuming the stats are true: video could be a huge opportunity for you to reach new customers. Youtube is serving up over a billion videos per day. The average North American is watching 168 videos per month (and likely growing). Think about it.
3.Â Email is still huge, and of course Social Media is here to stay.
I’ve run out of steam here so I’m not going to elaborate on the last point. It’s just interesting to note that email is still huge (and in some ways not a surprise.).
So, did watching it spur any ideas for you?