Google Adwords Pay-Per-Click Management: Free Courses

Managing Pay-Per-Click campaigns is one of the services I provide to my clients. However, I also work with self employed professionals from time to time and internal staff who either want to manage their own PPC campaigns or just want a better understanding of how the process works.

For those of you who want to get your feet wet with PPC, specifically Google Adwords, then check out these new, free courses from Google:

Understanding Quality Score on February 17th at 11am PST

Quality Score affects the position of your ad and your cost-per-click (CPC). We explain some of the factors that are used to calculate your Quality Score, debunk common Quality Score misconceptions, and show you how to improve your Quality Score through optimization. Sign up!

Is your baby ugly? Live landing page advice on March 9th at 11am PST

You have 2-3 seconds to create the right first impression with your website. What decides whether a user stays or not? Recognized author and landing page optimization expert Tim Ash will conduct mini-critiques of participants’ landing pages. For a chance to have your website evaluated during the presentation, submit it when you sign-up! Sign up!

Focus on Results: Basics of Tracking Your AdWords Return on Investment on March 24th at 11am PST

Are your clicks turning into customers? Learn how AdWords Conversion Tracking and Google Analytics can help you increase your online profits by tracking and understanding your results. We will show you how to get started, make informed bid decisions, learn where visitors to your website come from and identify areas for improvement. Sign up!

If on the other hand you want an outside specialist to do the heavy lifting for you, get in touch!

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