Google has re-branded the Google Content Network and launched a new site to promote the Google Display Network.
If you’re new to the Google Display Network, in a nutshell it is the network of websites owned by Google and sites owned by third party publishers that show Google text and banner ads to their visitors.
Before the re-brand, Google had been placing more emphasis on the Content Network with the launch of multiple new features like ad re-targeting or re-marketing as Google calls it, and a push to get advertisers to try banner ads using its display ad builder.
When you do a search in Google, you’re seeing ads on the search network. When you see an ad on your favorite website and you see the “Ads by Google” image at the bottom of the ad, the website you are viewing is part of the Display Network (Formerly the Google Content Network. The launch of the Display Network website and renaming the content network is really just a PR play to make something that already existed look new again: a classic marketing tactic.)
Here’s a quote from Google that summarizes where you can show your ads using the Display Network:
The Google Display Network will comprise all of the sites (apart from search sites), where you can buy ads through Google, including YouTube, Google properties such as Google Finance, Gmail, Google Maps, Blogger as well as over one million Web, video, gaming, and mobile display partners (our display partners include all of our AdSense and DoubleClick Ad Exchange partner sites that allow text and/or display ads). The Google Display Network offers all ad formats – Â text, image, rich media, and video ads – enabling you to unleash your creativity and engage potential customers across the Web.
A few of the benefits of the Display Network include:
- Clicks and Conversions can be much cheaper than the Google search network
- You can target the websites you want your ads to show on
- You can use re-targeting to show your ads to people who have visited your site in the past
- You can often generate far more traffic than is possible on the search network, even for niche terms
- You don’t need to use keywords to show your ads if you choose
- You can show image ads, text, ads, video ads, interactive flash ads, and mobile ads
Our clients have known about the content network for quite some time and some have been taking advantage of the power of image ads for a while now to drive traffic and conversions at a lower cost than traditional search traffic.
If you’d like to learn more or want to test driving and conversions using the Display Network, get in touch or give me a call 778.899.4523.
PS: I almost forgot. Google released a study on