There was a buzz of information flying around this morning with the announcement of Google Instant. Instant refers to the new way Google will display search results and is an attempt to cut down the time it takes to find what you’re searching for.
However, the service is not yet available in Canada as far as I can tell, at least not as of today. In the mean time, you can..Â Update: As Oana pointed out in the comment below, you need to be using Google.com NOT Google.ca in order to use Google Instant.
Check out Google’s promo video on Youtube which gives you an overview of the new interface:
Personally what I will be interested to see is how Instant affects Google Adwords impressions and results.
Will there be a huge increase in impressions as pages and pages of ads get shown rapidly to users as they flip through search results? When I have some answers to these and other questions, I’ll be sure to post them here.