Google Social Search & What it Means to You

Google launched Google Social Search today as part of Google Labs.

Social search is an experiment whereby Google shows you relevant content from your social network(s) inside its search results. To sign up for this experiment, head over to Google Labs and click the “Join this experiment” button.

So what does this mean for you?

Well, for one, it’s another indication of the importance of real time search or our ability to do a search for something and come up with the latest, up to the second information on a given topic. No doubt services like Twitter and Facebook have convinced Google that more and more people want information that’s as timely as possible and this is an effort on their part to give this to people inside their search results.

The takeaway is that it’s going to become more and more important for your business to be active in social networks and in posting content to your company blog for example. The more content you produce, the more often you do it, the more likely your chances will be of showing up at the right time when someone’s looking for you.

Stay tuned for more updates on social search and real time search as this is a fascinating and relatively new area / concept that will likely have huge impacts on SEO and online marketing in general in the months to come.

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