How I use Twitter

How I use Twitter

by Adam Killam on May 5, 2009

I posted the following answer to how I use Twitter in a linkedin.com social media group I am a part of and thought it might be helpful for my readers if I posted it here as well. Enjoy.

Oh, and by the way, if you’re not yet following me on Twitter please visit http://twitter.com/adamkillam and do so.

HOW I USE TWITTER

I use Twitter to:

a) To connect with people online who I can later meet at networking and business events locally (competition, potential partners, potential clients, friends, current clients).

b) To build a following of people who have related business interests. I find that by posting about my SEO/PPC/Social Media work, people interested in these topics find and follow me which makes my job of finding and following others in the industry easier. (Just follow back the people who follow you!).

c) To create value for people in my network by quickly and easily connecting them with people I think they should meet and online resources I think they would find useful.

d) To research the popularity of a given subject by posting links using http://budurl.com so that I can track the click through rate of a given article and judge how interested people are in the topic.

e) To generate traffic to my site ( http://adamkillam.com/twitter ) and my client’s websites by posting links to articles that I believe are relevant to my follower’s interests.

f) To do keyword research using tools like TweetDeck which enable you to monitor Twitter for any mention of the keywords of your choice. Often times people will mention all sorts of great related phrases to the keyword you had in mind or in relation to a particular product or industry. I then take these words and phrases and use them in my own Google Adwords campaigns for example.

g) To build credibility. When prospective clients research me, they see that I have a decent following on Twitter which adds a touch of credibility (aka I might know what I am talking about just maybe