Yes, I’ve been pretty quiet for the month of Movember, I mean November. I’m squeaking this post in as a recent prospect poked some fun at me around the fact that I am an Internet marketing consultant (or digital marketing for those of you that follow the latest keyword trends) and I haven’t been blogging of late.
So this post is giving you the down low on what I’ve been up to. It will not be a how to guide of any sort and will have little to do with you learning Internet marketing tactics or strategy, although it will have to do with marketing and the web because that’s what most of my business life is about.
Yes, this month I participated in Movember and grew a mustachio and raised money for prostate cancer. For the men reading this, if you do not know what Movember is, see the link above and mark it in your calendar to participate next year. It’s a blast and it’s for a good cause. Your significant other will likely not be impressed but life’s not fair so suck it up and join the millions of men standing together once a year and do your part!
Aside from Movember, business has been busy. I have been to Chicago twice this year, the last time in Chicago to meet with a couple of mentors of mine in the CPA industry. For those of you who don’t know what that is, CPA marketing is a form of affiliate marketing where you generate leads (e.g a form on your website or someone elses website is filled out as a result of traffic you sent to the site) and you get paid a commission on each lead generated.
I paid a small fortune to sit in a room with two guys who generate in excess of $350,000 per month between the two of them to learn their tips and strategies for lead generation. I want to spend more time talking about that experience but I’m low on time tonight. Needless to say, that meeting, those 8 hours will likely have a large impact on the direction of my business in 2011.
In 2010 I invested close to $10,000 (final tally not complete) in my marketing education. This includes the event above and in a future post, before the year is out I want to tell you more about what I invested that money in, what I learned and how I will be changing what I do based on all of that. 2011 is shaping up to be a major year of change for me.
I’m at the risk of beginning to ramble here but as things stand now, I think 2010 was the last year I will tell people I am an Internet marketing consultant. I’m not 100% certain of that but that’s the way things are looking. I am changing my focus. This does not mean web marketing or digital marketing will not be a part of what I do, but the scope of my business, the services I provide and the industries I will serve (and not serve any longer) it’s clear all of that is about to change. My eyes have been opened to a new way of doing things and a new way of thinking about business and marketing and sales in the past few months- and new business models. Soo many new ideas that I’ve encountered since October that I am taking some time off to digest and then change the direction of my work.
As if I couldn’t be any more vague in this post, I’ll finish it off by saying it’s been an awesome year. It’s not quite over and you will hear from me again before it is but it has been good. I now understand some things about business and marketing that have been eluding me for years. I now understand some things that in my gut I knew I was missing and a lot of people I was listening to still don’t get. I’ve found some new sources of information and mentoring that I trust in and I’ve found new direction.
That’s it for the mini update.
Will be doing an end of year recap in December that explains things more fully and also gives you some of the major aha’s and big events (like getting engaged :).
Talk to you soon.