That’s right, there’s a new conference focused 100% on conversion rate optimization taking place this May in San Jose California called Conversion Conference West.
The conference is being organized and lead by well known conversion rate optimization authority, Tim Ash of Sitetuners.com and includes a lengthy list of speakers, Â many of which are well known in web marketing and conversion circles.
The fact that conversion rate optimization can now support a full blown conference says something about the momentum its building as a legitimate tool in the Internet Marketers tool box.
Much like search engineÂ optimization, conversion rate optimization is now a discipline unto itself with many people choosing toÂ solely focus on helping companies increase the number of Â leads and sales they generate with their existing website traffic. In the past the focus of the large majority of web marketing consultants had been on just getting traffic to a site in the first place. Now, it’s about doing more with less – or more with what you already have. It’s an interesting trend and one that is here to stay.