Pay-Per-Click Marketing (PPC) or Cost Per Click (CPC)
Pay-per-click advertising is one of the fastest ways to generate traffic to a website currently available. It is also completely measurable, traceable, and targeted.
Pay-per-click works the way it sounds in that you pay a small fee every time someone clicks on one of your ads and generally refers to text-based ads that are shown in search engines (although it can also refer to image based ads and video ads).
The concept behind pay-per-click is to show ads related to what people are searching for. When you type in a key word, relevant ads can be shown along side the search results with the goal of having people click on these ads.
A few of the benefits of PPC include:
Â· You can drive targeted traffic to your website quickly
Â· You can monitor every penny spent and focus only on what works
Â· You gain valuable feedback on what your customers are searching for
Â· You can rapidly test your ideas and find out what works without spending a lot of money
Â· You can generate sales fast!
If you do a Google search for just about anything today, on the right hand side of the screen you will see Pay-per-click ads in most cases.
Wouldn’t you like your company’s ads showing up when people look for your products and services? Your competitors are likely already up there. Time for you to get in the game!
I can help you setup, customize and manage a pay-per-click campaign that is relevant to your company and industry and that integrates with your current website.
Learn more about this powerful marketing tactic by contacting me today.