So what’s in a name?
Well quite a lot really. First of all, your name is likely unique.Â Yes, there are lots of John Smith’s out there, John Doe comes to mind etc. but even in extreme cases like that, how many people in your industry, in your niche, in your area, have the same name as you? I’m willing to bet next to none.
If you’re in business for yourself, are in sales or marketing, investing or for that matter anything to do with business, you need to own your own domain name. Simply stated, a domain name is your website address. In the case of this blog, adamkillam.com is my domain name and also my personal name – see the connection?
Part of the power of owning your own domain comes from the fact that in business today, one of the first things people do after meeting you is Google your name. If you haven’t tried this on yourself, you should – it’s your job, no one elses, to know how you are showing up online. Better yet, you should control the top 5-10 results. While the scope of how to do that is outside of my goal for this article, ideally you want to control as much as you can about what people are finding out about you online – mainly by having your website or sites and profiles you control being ranked highly in the major search engines.
The phone book is dead. People Google you now, or they facebook you or both. If your a business person/professional/investor etc, you should also show up on linkedin.com. Again, I won’t provide a detailed explanation of these services in this article but suffice to say if you don’t have a presence on any of these, you’re missing out. Due to my web presence I get speaking engagements, new business leads, potential partners find me, and gain a level of credibility much more quickly with people than the average joe all because of my site and domain.
If I’ve convinced you and you’re ready for the next step, head over to Godaddy.com and buy yourname.com or yourname.ca today. Then get in touch for help with the next step.