AK Note: these notes were hand written at the event (Convergence 2009) and are in point form and somewhat incomplete. Take from them what you can!
Twitter has 19 million visitors and continues to grow at a crazy rate. Is fast becoming a mainstream tool.
Brevity is the soul of Twits
Brad nelson from Starbucks. @starbucks
Michael Tippit from Now Public
Lyn Chan Vancouver Opera
Tipper: what twitter really represents is a real time conversation. You can find out what’s going on before mainstream news knows.
Starbucks watches what people say about them all day every day. Uses aggregators.
Opera experimented with live Tweets. Tweets specials etc.
Retention rate: third party Twitter apps may reduce visits to Twitter
Tippet: uses wireless, iphone, uses it as a distribution tool for its feeds, 5-6 people post to a single account,
Make sure your brand has its own account!!! Otherwise you may have to buy your name/account down the road.
Is it quality or quantity?
Do you wing it? Do you try to write with a voice?
Twitter is a widget, can be used in any number of ways. It is a widget.
In this day and age it’s how you stay connected.
All social networks have a context. If you take it out of context it doesn’t make sense.
You can respond to people better on facebook than you can on Twitter.
All social networks work best together. You hit people differently in different ways.
Van opera uses it to convert people / ticket holders…
1/3 watching Twitter, integral for every product announcement / launch etc.
Opera uses flickr, youtube, quite a bit of Twitter use throughout the day
Tippet: way of reaching out, social marketing is 100% of our marketing. Aggregating communities around events as they unfold.
How did you get buy in to get your org’s to start using Twitter?
Most people didn’t know what it was….(starbucks) What is Twitter and why should I care? Had to build credibility first.
Starbucks: it’s about connecting with people where they are, as opposed to pushing them to come to us.
Starbucks: we post as Starbucks instead of me personally because we could grow faster this way. Makes sense as there is a huge investment into starbucks as a brand but I wonder about smaller companies?
Opera: posts pre-show talks, intermission parties etc. on Twitter and facebook.
Tippet: integration with Twitter and all of the other services will be part of our business model in the future.
Starbucks: 150K workers in U.S a lot of them on Twitter, store managers are on Twitter, Tippet: dealing with employees is the big challenge, look at dominos,
Q: how do you handle the language break down?