It’s official. Voicemail is dead. Well, almost.
Just before Christmas I updated my voicemail message to something along the lines of: “…text or email me rather than leaving a message as I receive these much quicker than messages…” For the actual msg call 778.899.5423.
The idea to do this came from the realization that certain friends were no longer returning messages and the realization that I too found myself taking days in some cases to check voicemail. Texts and emails however, are responded to almost immediately.
I then came across people discussing the same thing in Twitter and decided a new trend had emerged.
The fact is, people are getting used to consuming smaller and smaller pieces of information and in quicker time frames. Texts, emails sent via mobile devices and services such as Twitter (which limits posts to 140 characters) are forcing us to cut out the waste and get to the point.
The question for 2009 is: how can you take this insight and work it into the sales, marketing, and customer service sides of your business?
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{ 5 comments… read them below or add one }
I’m a fan of brands on Twitter and I think that’s a great way to resolve quick questions or issues, as long as it’s handled well, i.e. that’s someone’s main focus. If not, a super quick comment form on a site, much like a blog comment section, can work. Not sure about texting to businesses, but who knows!
PS Glad my long-winded friend and I could inspire you =)
I agree. I do think texting to businesses or using Twitter for the same purpose would be a great way to simplify communications and provide better customer service. Short snappy, to the point communication, just the way people want it. Would be cost effective too.
Going to give this some thought. Perhaps there’s a new service in the works there?
A problem I often have is I will email information to somebody, but they then phone me to discuss it as they think it’s quicker… yet half an hour later I’m still on the phone. I think some customers/businesses are still afraid of computers/the internet and prefer to do things the way they’ve been doing them for years.
P.S. – I’m here from NetChick’s blog
HOW CAN I ADVERTISE VIA TEXT—OR WHAT WOULD BE THE BEST WAY TO GET MY URL KNOWN?—WOULD TEXT DO IT?
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