No doubt about it: 2009 was a crazy year.
I’m fortunate to be able to say that despite the economic downtown my business grew in 2009 as more and more people took to the web in a serious way. Â Even in ancient industries like financial services and construction companies can no longer ignore the power of the web as a sales and marketing tool. It’s just too important.
Here’s what I’m up to today…
This morning I completed a list of goals for 2010. This is something I do every year, the last week of the year: I sit down and review last years goals and how I did and then I write up a new list for the coming year. I focus on coming up with goals in each of the important areas of my life such as: health, relationships, finances, career, education and so on. I put dates on each of the goals, write them in the first person and then workout a plan for the major goals and then add dates to my calendar. Dream it up, plan it, schedule it and then get it done.
The second thing I’m working on right now is a newsletter for clients, prospects and partners (and perhaps a few close friends) that I plan to send out by good old fashion mail in January. I’m taking a look back at 2009 and a look forward into 2010 to highlight some of the things that I feel are important for people to grasp and keep in mind in the coming year. It will of course be focused on Internet marketing and online sales, the things I work on every day with my clients.
If you’d like to receive a copy of this newsletter, add yourself to my email list by completing the form to the right. I’ll be sending an email out to everyone asking for their address before I do the mailing. Alternatively, you can email me at adam at adamkillam.com and request a copy.
So why a paper newsletter?
In 2009 one of the things I began doing was buying up old school direct marketing books like they were going out of style. I think I bought 10+ books in the past 2-3 months and I’ve been reading them almost non-stop. The idea that the web is a direct marketing medium was something I learned by paying attention to Internet marketing legend Ken McCarthy and since the light bulb went off, I’ve been studying away.
One of the things Ken believes in is communicating early and often with your customers and prospects, (something believe in butÂ admittedlyÂ I lost site of in 2009 as I got caught up in client work and new projects). He also believes in communicating in as man mediums as possible and good ol’fashioned mail is still something pay attention to so I thought I’d give it a shot.
Another reason I want to send this out by mail is I think it creates a perception that’s different than a blog post or an email and I hope this will be something people will actually open and take some time to read. I think having something in your hand feels more valuable: it’s tangible and real as opposed to just staring at a computer screen like we’ve all been doing for so long.
That wasn’t the only “aha” that was triggered for me in the past few months. Right now I think my head is bursting with knowledge and ideas – there has been soo much innovation and change in the past 3-4 months its mindÂ bogglingÂ and find myself needing to write about.
So stay tuned. Sign up for my email list and request a copy of the paper newsletter if you’re interested in hearing about what you might have missed in 2009 that’s still important and what’s coming in 2010 that you need to be aware of.
And stay tuned for more articles, thoughts, tips and how to’s from me in 2010 because now more than ever it’s time to be creating quality information and communicating with people like never before.